THIS IS A DIGITAL PRODUCT
In my experience accommodation providers usually have some of the digital marketing practices in place, but they are not working in unison or are unrelated to the booking process.
I have seen websites from the most successful hotels still making basic and vital mistakes, so while their conversions are high they could always be higher.
This book is not a quick fix solution to increase direct bookings, if you are expecting an overnight impact you may be disappointed. What you will learn are practical tips you can apply to your digital marketing strategy all contributing to increasing direct bookings.