It’s hard to overstate the importance of a good hotel website. These days, of course, a lot of attention’s paid to the wild world of social media, and certainly platforms such as Facebook and Twitter should play fundamental roles in your marketing. But if your fun and engaging social-media posts aren’t backed up by an [...]
Much research has been done into how people read webpages. There is, in fact, a science to it; a certain pattern our eyes follow when we visit a website. Understanding how people read your website is important to its layout, and can be used to your advantage to lead visitors further down the booking path. [...]
Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm update earlier this year. In case you missed it, hotels that have a mobile-friendly website will now move higher up in Google search results than [...]