3 Ways You Can Compete with OTAs’ Multibillion Dollar PPC Adspend

Search for anything related to hotels on Google and an avalanche of OTA pay-per-click (PPC) ads show up, and this happens all day long. You’ve got to be wondering, “How much are these guys spending on PPC ads!?!” Well, it’s $3.5 BILLION to be exact. That’s the total advertising budget for the Priceline Group, which operates [...]

By | 2017-08-03T06:42:24+00:00 August 2nd, 2017|SEO|Comments Off on 3 Ways You Can Compete with OTAs’ Multibillion Dollar PPC Adspend

Why Negative Keywords Are a Positive Thing

Capturing the right audience at the right time is key for success in any PPC campaign, but budgets are often limited. So how can you ensure you’re running an efficient campaign with positive results? With negative keywords, of course! No matter the bid types you employ, keeping a healthy negative keyword list is one of [...]

By | 2017-07-06T09:26:08+00:00 December 2nd, 2016|SEO|Comments Off on Why Negative Keywords Are a Positive Thing

Why a Mobile Website is Essential: The Stats Every Hotelier Needs to See

Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm update earlier this year. In case you missed it, hotels that have a mobile-friendly website will now move higher up in Google search results than [...]

By | 2017-07-06T09:26:08+00:00 September 6th, 2016|Mobile Friendly, SEO, Website|Comments Off on Why a Mobile Website is Essential: The Stats Every Hotelier Needs to See