Search for anything related to hotels on Google and an avalanche of OTA pay-per-click (PPC) ads show up, and this happens all day long. You’ve got to be wondering, “How much are these guys spending on PPC ads!?!” Well, it’s $3.5 BILLION to be exact. That’s the total advertising budget for the Priceline Group, which [...]
Essential SEO for Hotels SEO for Hotels, B&B's and Guesthouses can be a confusing mine field especially for a beginner running multiple parts of a business. Confused? To help this blog post will give you Essential SEO Tips to Improve your Hotel website Google ranking. If you want to go into more depth on [...]
Capturing the right audience at the right time is key for success in any PPC campaign, but budgets are often limited. So how can you ensure you’re running an efficient campaign with positive results? With negative keywords, of course! No matter the bid types you employ, keeping a healthy negative keyword list is one [...]
Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm update earlier this year. In case you missed it, hotels that have a mobile-friendly website will now move higher up in Google search results than [...]