5 Basic Rules For Online Reputation Management

Image credit: Unsplash 5 Basic Rules For Online Reputation Management Online reputation management can be a tricky business. It’s a fascinating combination of content marketing, social media monitoring, complaint management, and damage limitation. Sounds fun, doesn’t it? Online reputation is vital for any business, even the ones with the smallest online presence — it [...]

By | 2019-01-04T15:30:47+00:00 January 4th, 2019|Review Management|0 Comments

3 Ways You Can Compete with OTAs’ Multibillion Dollar PPC Adspend

Search for anything related to hotels on Google and an avalanche of OTA pay-per-click (PPC) ads show up, and this happens all day long. You’ve got to be wondering, “How much are these guys spending on PPC ads!?!” Well, it’s $3.5 BILLION to be exact. That’s the total advertising budget for the Priceline Group, which operates [...]

By | 2017-08-03T06:42:24+00:00 August 2nd, 2017|SEO|Comments Off on 3 Ways You Can Compete with OTAs’ Multibillion Dollar PPC Adspend

Why WordPress Websites Are the Go-To for Savvy Hoteliers

It’s hard to overstate the importance of a good hotel website. These days, of course, a lot of attention’s paid to the wild world of social media, and certainly platforms such as Facebook and Twitter should play fundamental roles in your marketing. But if your fun and engaging social-media posts aren’t backed up by an [...]

By | 2017-08-04T13:27:19+00:00 February 2nd, 2017|Website|Comments Off on Why WordPress Websites Are the Go-To for Savvy Hoteliers

Emerging Trends: Does Your Hotel Need a Chatbot?

2016 has been called the year of the chatbot, and whether you realize it or not, you’ve likely already interacted with one. If you’ve ever asked Siri or Google Now a question, you have communicated with a type of chatbot. Chatbots are computer programs powered by Artificial Intelligence designed to simulate conversation with human users. [...]

By | 2017-07-06T09:26:08+00:00 December 16th, 2016|Uncategorized|Comments Off on Emerging Trends: Does Your Hotel Need a Chatbot?

Fill Need Times with Targeted Email Campaigns

Email campaigns are a dime a dozen, but they remain in play because they’re effective. In fact, many of our clients see some great direct returns from email campaigns, even campaigns that aren’t necessarily focused on room nights like newsletters, for example. Emails are a great way to capture room nights for key need times. [...]

By | 2017-07-06T09:26:08+00:00 December 12th, 2016|Hotel Marketing|Comments Off on Fill Need Times with Targeted Email Campaigns

Ways Hotels Can Compete Through Digital Marketing

Ways Hotels Can Compete Through Digital Marketing Times are tough for independent hotels. Online travel agents steal a heap of the online traffic and it seems impossible to create a strategy to compete with heavyweight budgets. But you can! Like any marketing activity, it's critical to identify a specific niche audience and tailor your [...]

By | 2017-07-12T19:12:55+00:00 December 5th, 2016|Hotel Marketing, Tips|0 Comments