Image credit: Unsplash 5 Basic Rules For Online Reputation Management Online reputation management can be a tricky business. It’s a fascinating combination of content marketing, social media monitoring, complaint management, and damage limitation. Sounds fun, doesn’t it? Online reputation is vital for any business, even the ones with the smallest online presence — it [...]
Basic Steps You Need To Cover To Build Your Brand Identity Your brand is the face of your business. It’s how your customers recognize you and start to build trust, making them feel comfortable enough to spend their hard earned money on your offerings over your competition. So how can a business-- [...]
Image credit: unsplash 6 Examples Of Hotels Who've Embraced Digital We take a look at 6 examples hotels who have embraced digital marketing and the boom of tech-savvy travelers booking their accommodation online. The boom of tech-savvy travellers booking their accommodation online is a trend that shows no signs of being a passing fad. [...]
Does your small hotel need Instagram? If you are trying to boost your hotel bookings and create more meaningful engagement with your clientele, then the answer to does your small hotel need Instagram is yes you need to be utilising Instagram. By posting photos of the best that your small hotel has to offer, [...]
Search for anything related to hotels on Google and an avalanche of OTA pay-per-click (PPC) ads show up, and this happens all day long. You’ve got to be wondering, “How much are these guys spending on PPC ads!?!” Well, it’s $3.5 BILLION to be exact. That’s the total advertising budget for the Priceline Group, which [...]
Essential SEO for Hotels SEO for Hotels, B&B's and Guesthouses can be a confusing mine field especially for a beginner running multiple parts of a business. Confused? To help this blog post will give you Essential SEO Tips to Improve your Hotel website Google ranking. If you want to go into more depth on [...]
It’s hard to overstate the importance of a good hotel website. These days, of course, a lot of attention’s paid to the wild world of social media, and certainly platforms such as Facebook and Twitter should play fundamental roles in your marketing. But if your fun and engaging social-media posts aren’t backed up by an [...]
2016 has been called the year of the chatbot, and whether you realize it or not, you’ve likely already interacted with one. If you’ve ever asked Siri or Google Now a question, you have communicated with a type of chatbot. Chatbots are computer programs powered by Artificial Intelligence designed to simulate conversation with human [...]
Email campaigns are a dime a dozen, but they remain in play because they’re effective. In fact, many of our clients see some great direct returns from email campaigns, even campaigns that aren’t necessarily focused on room nights like newsletters, for example. Emails are a great way to capture room nights for key need [...]
Ways Hotels Can Compete Through Digital Marketing Times are tough for independent hotels. Online travel agents steal a heap of the online traffic and it seems impossible to create a strategy to compete with heavyweight budgets. But you can! Like any marketing activity, it's critical to identify a specific niche audience and tailor your [...]