Why Negative Keywords Are a Positive Thing
Capturing the right audience at the right time is key for success in any PPC campaign, but budgets are often limited. So how can you ensure you’re running an efficient campaign with positive results? [...]
The Science Behind Website Design: Where to Positon Your Book Now Button to Boost Clicks
Much research has been done into how people read webpages. There is, in fact, a science to it; a certain pattern our eyes follow when we visit a website. Understanding how people read your website [...]
Why a Mobile Website is Essential: The Stats Every Hotelier Needs to See
Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm update earlier this year. In [...]
Creative Ways Hotels Can Drive Ancillary Revenue Online (And How To Do It)
There’s a saying that “old ways won’t open new doors.” When you stop thinking of your hotel website solely as a way for guests to book rooms and start thinking of it as a [...]
Why Direct Bookings are Such a Hot Topic and How Hotels Are Increasing Them: A Q&A with Triptease
According to a recent ReviewPro webinar survey, 83% of hoteliers said they are focused on converting OTA users into direct bookers. Another poll during the event also found that 59% percent of hoteliers think [...]
Social Media Tips for Hotels
In this article we have some social media tips for Hotels Bed and Breakfasts and Guesthouses. If your expectation is to have a quick fix then you may be disappointed, as to [...]
5 Tips to Improve your Website Homepage
5 Tips to Improve your Website Homepage The saying goes you never get a second chance to make a first impression. This means your homepage is the most important as it has to [...]
5 Tips to Improve your Bed and Breakfast Website Booking Conversion
Improve your Bed and Breakfast Website Booking Conversion Accommodation providers should always be striving to improve bookings through their website. More direct bookings leads to an increase in revenue, but what is the booking conversion rate on [...]
4 Questions to evaluate your Bed and Breakfast Website
4 Questions to Evaluate your Bed and Breakfast Website Happy with your website? Or are you? We want to help you evaluate your website, so we are asking 4 questions to evaluate your Bed and [...]
Why your Bed and Breakfast Website Should be Mobile Responsive
Your potential customers use mobile devices. If your website is not mobile friendly, essentially you’re not customer friendly. Are you mobile responsive check here >Mobile Friendly Test< If a customer struggles often enough [...]
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