Why WordPress Websites Are the Go-To for Savvy Hoteliers

It’s hard to overstate the importance of a good hotel website. These days, of course, a lot of attention’s paid to the wild world of social media, and certainly platforms such as Facebook and Twitter should play fundamental roles in your marketing. But if your fun and engaging social-media posts aren’t backed up by an [...]

By | 2017-07-06T09:26:08+00:00 February 2nd, 2017|Website|Comments Off on Why WordPress Websites Are the Go-To for Savvy Hoteliers

Emerging Trends: Does Your Hotel Need a Chatbot?

2016 has been called the year of the chatbot, and whether you realize it or not, you’ve likely already interacted with one. If you’ve ever asked Siri or Google Now a question, you have communicated with a type of chatbot. Chatbots are computer programs powered by Artificial Intelligence designed to simulate conversation with human users. [...]

By | 2017-07-06T09:26:08+00:00 December 16th, 2016|Uncategorized|Comments Off on Emerging Trends: Does Your Hotel Need a Chatbot?

Fill Need Times with Targeted Email Campaigns

Email campaigns are a dime a dozen, but they remain in play because they’re effective. In fact, many of our clients see some great direct returns from email campaigns, even campaigns that aren’t necessarily focused on room nights like newsletters, for example. Emails are a great way to capture room nights for key need times. [...]

By | 2017-07-06T09:26:08+00:00 December 12th, 2016|Hotel Marketing|Comments Off on Fill Need Times with Targeted Email Campaigns

Ways Hotels Can Compete Through Digital Marketing

Ways Hotels Can Compete Through Digital Marketing Times are tough for independent hotels. Online travel agents steal a heap of the online traffic and it seems impossible to create a strategy to compete with heavyweight budgets. But you can! Like any marketing activity, it's critical to identify a specific niche audience and tailor your [...]

By | 2017-07-12T19:12:55+00:00 December 5th, 2016|Hotel Marketing, Tips|0 Comments

Why Negative Keywords Are a Positive Thing

Capturing the right audience at the right time is key for success in any PPC campaign, but budgets are often limited. So how can you ensure you’re running an efficient campaign with positive results? With negative keywords, of course! No matter the bid types you employ, keeping a healthy negative keyword list is one of [...]

By | 2017-07-06T09:26:08+00:00 December 2nd, 2016|SEO|Comments Off on Why Negative Keywords Are a Positive Thing

The Science Behind Website Design: Where to Positon Your Book Now Button to Boost Clicks

Much research has been done into how people read webpages. There is, in fact, a science to it; a certain pattern our eyes follow when we visit a website. Understanding how people read your website is important to its layout, and can be used to your advantage to lead visitors further down the booking path. [...]

By | 2017-07-06T09:26:08+00:00 September 16th, 2016|Design, Website|Comments Off on The Science Behind Website Design: Where to Positon Your Book Now Button to Boost Clicks

Why a Mobile Website is Essential: The Stats Every Hotelier Needs to See

Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm update earlier this year. In case you missed it, hotels that have a mobile-friendly website will now move higher up in Google search results than [...]

By | 2017-07-06T09:26:08+00:00 September 6th, 2016|Mobile Friendly, SEO, Website|Comments Off on Why a Mobile Website is Essential: The Stats Every Hotelier Needs to See

Creative Ways Hotels Can Drive Ancillary Revenue Online (And How To Do It)

There’s a saying that “old ways won’t open new doors.” When you stop thinking of your hotel website solely as a way for guests to book rooms and start thinking of it as a revenue generator, you open up a world of possibilities. Of course, securing bookings should be the primary goal of your hotel website [...]

By | 2017-07-06T09:26:08+00:00 September 1st, 2016|Hotel Marketing|Comments Off on Creative Ways Hotels Can Drive Ancillary Revenue Online (And How To Do It)

Why Direct Bookings are Such a Hot Topic and How Hotels Are Increasing Them: A Q&A with Triptease

According to a recent ReviewPro webinar survey, 83% of hoteliers said they are focused on converting OTA users into direct bookers. Another poll during the event also found that 59% percent of hoteliers think that their current OTA strategy is just ok. Clearly the path to direct channel bookings is challenging for hospitality professionals, and [...]

By | 2017-07-06T09:26:08+00:00 August 24th, 2016|Direct Booking, OTA's|Comments Off on Why Direct Bookings are Such a Hot Topic and How Hotels Are Increasing Them: A Q&A with Triptease